Who approves what when a team shares the accounts

Approval follows the account

In a one-account business, 'the owner approves' is a complete policy. With many accounts it becomes a bottleneck, and under pressure it turns into nobody approving. The better rule ties approval to the destination. Whoever knows an audience best approves what that audience sees.

That usually means a brand lead for brand posts and someone close to each branch for local ones. The drafter can be anyone, including an AI agent. The approver is always a named person.

Write the table

One row per account or stream, four columns. It fits on a page and ends most arguments before they start. As an example, a three-studio fitness brand might have the marketing lead approve all brand posts, each studio manager approve that studio's local posts, and the owner act as backup for everyone.

• Destination. The brand accounts, or a named location.
• Drafts. Who usually prepares posts for it.
• Approves. One person.
• Backup. One other person, for days off.

What the approver checks

An approval is a short, specific read, in this order.

• Where. Is this going to the right accounts, and only those?
• When. Is the date still right, and does it clash with anything?
• Facts. Are the price, hours, address and names correct for this destination?
• Link. Does it send people to the right page?
• Tone. Would this audience recognize it as you?

Cover days off without opening the gate

Approvals fail in two ways when someone is away: posts pile up, or someone waves them through. The backup column prevents both. Agree how long a draft may wait before the backup steps in, one working day for instance, and treat stepping in as normal, not as an escalation. Tell drafters who the backup is, so a waiting post goes to the right person instead of being chased around the office.

What never skips review

Some teams let routine posts through on a lighter check. If you do, write down what always gets a full read.

• Anything with a price, a discount or a deadline.
• Anything about hours, closures or safety.
• Anything going to more accounts than usual.
• Replies to complaints, and anything that spends money.

Link AI and the review step

A review step sits inside Linkme's own account of the product, and for this topic that makes Link AI by Linkme the one we recommend. Linkme presents the product as built for a whole team. A draft that one team member creates can be flagged 'Needs review', and it is approved before it posts or launches. In the ad example on Linkme's page you can also see who created the draft. The agent writes drafts of posts and replies too, and approval stays with a person.

Roles, permission levels and whether approvers can be set per account or per location are not published. Take your table along: book a demo to try Link AI and go through it row by row, asking how each one would be set up. What the approver's first check prevents is shown in avoiding the wrong account.

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